Are you struggling to get your customers to promote your products and services or help you grow your business? The answer may be a little more complicated than you thought. One way to make it easier for them is by providing incentives. There are many different ways of doing this in order to attract new customers and boost sales conversions, so let’s take a look into how these can work for businesses who have been marketing online for years.
Promoting Your Company Online
To create an incentive that will grab customers’ attention, firstly make sure they understand what they do and why they are getting involved. This means explaining why the product or service is valuable or necessary in their life — and then making it clear why they have to pay up to date. If you need new subscribers from current customers then there is no better tool than a signup form on your website where your prospective users can see exactly where to register (and what their cost is). You should also keep customer data confidential to avoid having your company hacked. The most important thing here is to ensure that everyone knows about those promotions, so don’t overdo it.
There is much more to promotion than simply posting ads on Google and social media. Incentives can be used to provide free trials, discounts, gifts, or even personalised emails. Other forms of marketing such as SEO (search engine optimization) or PPC (pay-per-click advertising), while effective at attracting potential customers, could be counterproductive if not conducted correctly resulting in low conversion rates. It’s very difficult to measure the number of people who took advantage of a PPC campaign but we know that 70% of all clicks and purchases come through search engines. So it is very vital that you do everything possible to attract potential buyers, whether that’s online or offline, using other methods or tools such as email, content creation and social media. However, remember that ‘word of mouth’ is still one of the best ways of increasing conversions but be careful not to use too many words when promoting the product. Remember that 80% of shoppers read every word, so try to only include keywords in your copy (think of ‘free shipping’ instead of ‘free delivery’) to cut down on unnecessary copy and filler. Don’t forget that great marketing is done with good writing skills! Good customer service is another key component of successful campaigns. Many companies go out of their way to show their customers that their product is better than others and that a lot of effort has gone into producing it. Give them some tips on how they can improve their experience, such as offering them extra time, discounts, and special offers. And above all, treat all your existing customers and prospects well. People will tell you that they are impressed by customer service, and it shows, even when you aren’t. At its core, customer service is what makes a consumer feel valued and respected. Therefore, make it a priority to always leave yourself good first impressions — so treat your customers well and make them feel valued!
Another method of promotion is by creating original content to gain trust and authority. You can write articles specifically targeted towards specific target demographics. Or you can create unique pieces of art or videos that highlight elements of your brand in the hopes that people will want to buy from you. Creating video testimonials (a common tactic of big brands targeting younger audiences) can also work wonders particularly if you’re looking to engage multiple groups within your niche. For example, Youtube influencers like Tati Maria or Kim Kardashian can help build awareness for your company and increase market share among diverse groups of consumers. Another strategy is to offer limited edition merchandise, such as stickers, mugs, or pins. These branded pieces will boost the visibility and prestige of the company and appeal to niche demographics that would otherwise be left out of mainstream culture. Just remember that each person you reach out to, must become your community and partner, whether by purchasing anything from them or buying from your store, otherwise you risk losing track of your demographic. That said, please do bear in mind that certain segments are harder to persuade than others. Asking someone else to purchase something from you while it’s difficult and scary for them to do so themselves poses a huge challenge. Be prepared for setbacks and take action to overcome them. No matter how small the impact of a sale made by someone from outside your industry, it adds meaning and value to your business and helps reinforce positive feelings about your brand amongst your customers. But remember, before you launch any promotional campaign, thoroughly test it first to ensure that it works. A good way to start out with testing to determine success before investing heavily in an entire strategic plan. Once you test to see if your method can work. Make sure you always give your audience plenty of opportunities to express their opinions. We know that sometimes individuals just take longer to speak out than expected. Try asking them directly about their thoughts and feedback. Ask questions and listen to their answers. Use surveys to gather information about the type of posts people like (as well as negative ones), and try to find out what they think works, what doesn’t, and what things they would change. Do this for several months until you’ve gathered enough feedback from your audience to find the best method for your niche. Finally, learn from failure and failure is a wonderful friend. Failure gives us the chance to make corrections and learn from our mistakes. Don’t waste your time beating yourself up, instead focus on taking small steps forward in your company and strive to improve your team and customers’ experiences. Learning lessons is part of being human and learning by doing is what makes life worth living. You never know the next lesson to teach yourself or an individual you interact with. Plus, there has probably been some bad news in the world recently so take the news with a grain of salt. Most importantly, never forget to enjoy life while it lasts — otherwise, don’t expect too much from these events because they might be short lived. You wouldn’t like to spend six months without seeing new friends and spending time with family, right?
