When it comes to business, you want your brand name to be memorable and attractive enough for customers to remember you and recognize that you are the company or corporation they should go to for help. But how can you create a good-looking logo if you don’t have any great branding? How do you get yourself out there in front of people looking for these types of products? Well as difficult as it may seem, we now have the top tips for creating a professional logo that is easy on the eyes, as well as functional. If you follow this advice and start getting the word count up, soon enough you will be able to take care of the first step towards branding. We have some important things to keep in mind when designing a logo so you’ll need these tips to be successful. With us here to help, let’s dive into our best tips to find the perfect company name for you so you can attract potential prospects and clients.
Choose Your Company Name (and Avoid The Same Names)
When we talk to new clients looking at their marketing plans, we hear them saying ‘but they already have my logo!’ This happens regularly during the course of our work and is an indicator of poor branding. Don’t worry though – if you have your own corporate logo or just use Canva, then all that’s left to do is add your contact information and call. Now you’re ready to move on with other aspects of branding such as color choices, typography, and more. Our team has compiled a list of things you can consider when choosing your company name. And keep in mind that while those items may not be essential, you may choose one of them to make sure you have a uniform look across your branding.
It Is Essential To Pick Unique Options
We know how tempting it is to pick something you like but it is also important to stay true to what makes your brand unique and stand out from others. You could pick your logo specifically by having thought about your brand’s history or a quote which sums up who you are (such as “we help people like her make the most out of life”). While you can do whatever you want with your branding, you would still lose out on the possibility of being seen as creative or innovative. So, if you want to be original, choose something that is slightly different but still very similar to your competitors’ logos.
Pick Something Personal That Reflects Who You Are, Not Just What You Do
Many businesses are built around their names and even have specific slogans for their companies on social media. However, one thing is clear. These names are meant to communicate certain messages, but sometimes the meaning behind these phrases isn’t what you want to say. Think about the person whose signature the words are coming from, not what it says about them. Instead, try naming something specific and meaningful and then think about why you chose it. After doing this, you will soon realize that you may have found a better fit. It is essential to remain authentic when picking a name to avoid someone’s brand becoming predictable. No matter if your content is blog posts, press releases, newsletters, emails, etc., you must remain consistent in making it known who you actually are.
Don’t Use Popular Trends In Logos
Another way to increase authenticity and uniqueness is to give your audience something entirely different than what they are used to (and expect). Many brands try to play on popular trends rather than staying true to themselves. As with anything else, it takes time to learn what works and what doesn’t work so stick to what makes sense for your brand before continuing down the path of change. Another crucial tip is to avoid using too many clichés and instead look for inspiration through creativity and originality which helps create and represent your branding differently for each client. Even after adding your logo, your logo still has to be a part of your overall brand identity for success. Keep consistency throughout branding, whether that means putting together the same colors and wording for newsletter signup forms or using a common theme for your websites.
Be Creative with Fonts
Fonts can make or break your branding. It really depends on what type of brand you are dealing with. If you are planning on investing money into graphic design, it is essential that you include your text in a bold font for optimal readability. Whether or not your message can be understood without that particular font should also depend on whether or not the reader is looking for clarity or simplicity. There are plenty of ways to incorporate fonts into designs – including both simple ones and complex ones, shapes and patterns, etc. Once you have chosen your font style, you should select a quality font in relation to size, weight, shape, and balance. Fonts also require careful selection and should only be kept within reason and not overused. Depending on who you are, it might be useful to opt for monograms rather than serifs or sans. Then it is possible to combine multiple fonts to form various combinations. If you prefer the simpler aesthetic of using plain paper and pen, use this method to achieve a visual effect with your logo. An example of this technique is printed poster creation, where you create multiple designs before assembling them together later using a stencil. Some examples of fonts can include Times New Roman, Calibri, Courier Gothic, Helvetica, Sans Serif, Capricorn, Century Gothic and Montserrat. Ensure your logo is available in web browsers as well as desktop programs to ensure the look of your image is legible on all devices. Be sure to also check if your website includes accessibility features to ensure everyone who visits has access to the content they are looking for without issues. Check out our article on SEO tools for finding out more details.
Keep Everything Simple
Make sure you stay away from overly complicated logos because too much can cause confusion amongst your target market. Remember that there is a fine line between complexity and simplicity and most likely your visitors won’t find it necessary to understand what your company is selling. Keep everything simple and straightforward and make sure there is no clutter for this, which will ultimately lead to frustration. Adding too much colour and texture to your logos can distract from the main purpose of the design which would otherwise be effective visually. Using bright colours in your logos can also cause eyes to focus on the wrong areas rather than focusing on who you are. Also, when attempting to make things easier, try to stick to keeping the language of the brand and sticking to the slogan or catchphrase that helps market your company. Here’s our guide to writing effective captions on Instagram captions, including screenshots for more ideas.
So, now you know the importance of building a strong brand. Hopefully, these steps will help get your custom brand off the ground and onto a positive trend in your industry. Follow the guidance mentioned above and with patience and effort, you will soon see an improvement in your conversion rates and ultimately attract more individuals and buyers. Stay relevant and always remember that your personal branding will eventually become your identity.